Discover how global retail brand FARFETCH improved processes and cross-company collaboration with automations, share boards, and more.
Marketing planning is one of the most cross-functional teams at FARFETCH, covering some of the key activations for brand and marketing. To put it in perspective, on some initiatives, they have more than 40 teams and 400 people working together. The marketing team needed a more robust platform that could connect their existing tools in one place while also allowing them to build on top of it. It was essential for them to have an all-in-one platform that met three main criteria:
Improving visibility for cross-company marketing efforts FARFETCH teams use monday.com for production board that showcases all the initiatives occurring each month including timelines, automated notifications, and dependencies.
Flexibility and customization that allows teams to efficiently reflect the unique setup of the business.
Easy adoption made possible by monday.com's intuitive and user-friendly interface, and dedicated team to help build out a base structure.
"Visibility significantly increased, which allowed for easier collaboration between teams. And we were able to automate away a lot of the manual work that drained a good portion of our time."
Marketing planning is one of the most cross-functional teams at FARFETCH, covering some of the key activations for brand and marketing. To put it in perspective, on some initiatives, they have more than 40 teams and 400 people working together. The marketing team needed a more robust platform that could connect their existing tools in one place while also allowing them to build on top of it. It was essential for them to have an all-in-one platform that met three main criteria:
Improving visibility for cross-company marketing efforts FARFETCH teams use monday.com for production board that showcases all the initiatives occurring each month including timelines, automated notifications, and dependencies.
Flexibility and customization that allows teams to efficiently reflect the unique setup of the business.
Easy adoption made possible by monday.com's intuitive and user-friendly interface, and dedicated team to help build out a base structure.