Improve cross-team alignment

With monday.com Work OS implemented, business unit leaders instantly see all global activities that build demand for their products.

Best for

#Marketing
#Campaign management

Overview

Software AG’s VP Global Marketing struggled with aligning different marketing teams to plan, create, and flawlessly execute Software AG’s global campaigns. The biggest challenge was that they had no single source of truth across marketing to manage all global and regional demand generation initiatives. Getting and maintaining an overview was hard, which also made a harmonized campaign execution schedule that delivers maximum impact difficult to achieve. With monday.com Work OS implemented, business unit leaders instantly see all global activities that build demand for their products.

1

Teams can instantly see all global activities that build demand for their products.

2

Sales and Marketing teams continuously align to ensure that the right demand is generated and properly followed up on.

3

The GTM workspace is used throughout the year to measure success and continuously fine-tune plans.

4

5

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Full solution includes:

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Results by the numbers

66

%

71

%

more efficient in campaign planning
increase in cross-team alignment

"As the second-largest software company in Germany, data security is extremely important to us. And we can certainly say that monday.com is enterprise-ready in this context."

Bill Carney
VP Growth Marketing | Software AG

Integrations & Apps

No items found.

Implementation time

hours

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Overview

Software AG’s VP Global Marketing struggled with aligning different marketing teams to plan, create, and flawlessly execute Software AG’s global campaigns. The biggest challenge was that they had no single source of truth across marketing to manage all global and regional demand generation initiatives. Getting and maintaining an overview was hard, which also made a harmonized campaign execution schedule that delivers maximum impact difficult to achieve. With monday.com Work OS implemented, business unit leaders instantly see all global activities that build demand for their products.

1

Teams can instantly see all global activities that build demand for their products.

2

Sales and Marketing teams continuously align to ensure that the right demand is generated and properly followed up on.

3

The GTM workspace is used throughout the year to measure success and continuously fine-tune plans.

4

5

See it in action

Top use cases

https://efficiencyimpact.monday.com/use-case/cross-team-alignment