Improve cross-team alignment
With monday.com Work OS implemented, business unit leaders instantly see all global activities that build demand for their products.
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Overview
Software AG’s VP Global Marketing struggled with aligning different marketing teams to plan, create, and flawlessly execute Software AG’s global campaigns. The biggest challenge was that they had no single source of truth across marketing to manage all global and regional demand generation initiatives. Getting and maintaining an overview was hard, which also made a harmonized campaign execution schedule that delivers maximum impact difficult to achieve. With monday.com Work OS implemented, business unit leaders instantly see all global activities that build demand for their products.
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Teams can instantly see all global activities that build demand for their products.
2
Sales and Marketing teams continuously align to ensure that the right demand is generated and properly followed up on.
3
The GTM workspace is used throughout the year to measure success and continuously fine-tune plans.
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Results by the numbers
66
%
71
%
"As the second-largest software company in Germany, data security is extremely important to us. And we can certainly say that monday.com is enterprise-ready in this context."
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Overview
Software AG’s VP Global Marketing struggled with aligning different marketing teams to plan, create, and flawlessly execute Software AG’s global campaigns. The biggest challenge was that they had no single source of truth across marketing to manage all global and regional demand generation initiatives. Getting and maintaining an overview was hard, which also made a harmonized campaign execution schedule that delivers maximum impact difficult to achieve. With monday.com Work OS implemented, business unit leaders instantly see all global activities that build demand for their products.
1
Teams can instantly see all global activities that build demand for their products.
2
Sales and Marketing teams continuously align to ensure that the right demand is generated and properly followed up on.
3
The GTM workspace is used throughout the year to measure success and continuously fine-tune plans.
